Writer. Editor. Traveler.
I’m Charity De Souza — a writer, editor, and content strategist with 11+ years of experience creating travel content that ranks, converts, and reads well. I write from firsthand experience across 60+ countries.
As Managing Editor of multiple travel brands, I lead content strategy, manage remote editorial teams, and develop scalable systems that grow organic traffic and establish long-term search authority.
Published & created for
FEATURED IN
- Travel + Leisure
- AOL
- The New York Times
- Yahoo! News
- Southern Living
- Boston.com
CONTENT CREATED FOR
- Kayak
- Carnival Cruise Line
- Beach.com
- Holidays
- Yacht.com
- SUCCESS Magazine
- HotelsCombined
- Trips to Discover
SERVICES
What I do
Travel Writing
Search-driven, engaging content designed to attract high-intent audiences.
- Destination guides and itineraries
- Beach and coastal travel content
- Family and multigenerational travel
- Digital nomad and remote work travel
- Commercial and service content
- Travel features and trend pieces
Content Strategy
Data-driven planning to identify growth opportunities and build scalable content.
- Authority-building editorial initiatives
- Topic research and keyword mapping
- Content calendars and roadmaps
- Content hub and cluster development
- Competitive analysis
- Google Discover and seasonal strategy
Editorial Leadership
Support for brands that need experienced oversight and quality control.
- Managing freelance writers and editors
- Assigning and editing content
- Editorial calendar development
- Style guide creation
- Workflow and production systems
- Fractional Managing Editor support
SEO Optimization
Improve rankings and performance for existing content.
- Content audits
- On-page optimization
- Content refresh strategies
- Internal linking frameworks
- Search intent alignment
- Performance analysis and recommendations
WHAT CLIENTS SAY
In their words
“Her writing is always accurate, engaging, and optimized to its fullest potential… we’ve included her at nearly every stage of our content process, from the development of voice in new brands, to establishing our current standards of quality.”
–Shanna Bell Ellis, Head of Content
“Her extensive travel experiences, coupled with her writing and editorial mastery, made her a valuable mentor to our freelance writers”.
–Noah Holtgraves, Data Journalist
“…dedicated, determined, and efficient… an eagerness to always produce flawless work”.
–Melinda Balazs, Organic Growth Manager
“…a wealth of knowledge when it comes to travel and destinations around the world.”
–K.C. Dermody, Freelance Writer and Author
“…writes as if she were leading you by the hand around the world with her.”
–Primrose Raffaelli, Communications Manager