A selection of published work across travel writing, destination editorial, and content strategy. Clients range from global booking platforms to independent travel publishers.
FEATURED CLIENTS
BEACH.COM
Managing Editor — destination guides & coastal travel
- Led the 2024 relaunch of Beach.com as Managing Editor after writing for the site in 2018
- Grew organic traffic 1,365% (1.1K to 16.8K monthly visits) and top-10 keyword rankings 690% (291 to 2,300) in two years
- Recruited and onboarded 10 freelance writers and editors; scaled output to 50+ articles per month within 3 months
- Optimized headlines and metadata for Google Discover, earning 70K clicks from 527K impressions (13% CTR)
- Led the annual World’s Best Beaches ranking, pairing a panel of travel-industry experts with performance data to earn 188 backlinks from 92 referring domains
- Built domain authority (DR +15) with 5.9K backlinks from 1.6K referring domains, plus 1.8K citations across AI platforms
Projects:
Articles:
- Most Charming Beach Towns in Portugal
- Cape Verde Is Trending After the World Cup — Here’s Why Its Beaches Deserve the Hype
- What Is Beach Maxxing? Plus the Best U.S. Beaches for It
- This Charming Beach Town in Portugal Has Dolphin Cruises, National Park Beaches, and Legendary Fried Seafood
YACHT.COM
Managing Editor — luxury superyacht travel & destination guides
- Built the editorial function from scratch, reaching 10.7K monthly organic visits and 3,180 top-10 keyword rankings, with voice guidelines and an expert-sourcing workflow
- Recruited and onboarded 7 freelance writers and editors; scaled output to 25+ articles per month within 6 months
- Grew domain authority +26 points, earning 6.2K backlinks from 2.3K referring domains and 2.9K citations across AI platforms
- Directed an editorial approach with narrative, Travel + Leisure-style features alongside keyword-forward copy
Articles:
- The Best Destinations for a Family Superyacht Charter
- The Best Florida Keys Yacht Charter Destinations
HOLIDAYS
US travel editorial — formerly Trips to Discover
- Built and executed content strategy, scaling output while maintaining editorial quality
- Led a team of 10+ writers and editors, overseeing hiring, assignments, and development
- Helped build brand to reach 22M+ annual visitors, 800K+ social fans, and 150K+ completed bookings
- Owned editorial calendars and publishing operations; used Ahrefs and Google Analytics to drive organic growth
Articles:
- Best Seafood Restaurants in New England
- The Coolest Brewery in Every State
- Top Beachfront Hotels on Florida’s Gulf Coast
- Best Mom & Pop Restaurants in Florida
- The Ultimate Guide to Florida Springs
KAYAK
Travel features & destination content
- Escape to These Fairytale Destinations in Europe
- 5 Warm-Weather Getaways
- Secret Islands in Europe That Are Stunning
- Autumn Travel: 5 Alternative Family-Friendly Destinations
- Undertourism: 5 Destinations That Need Travellers Right Now
- Top 4 Workation Destinations Where You Can Live in Paradise
SEO & CONTENT STRATEGY
SUCCESS Magazine
SEO & Content Management Specialist
Managed WordPress publishing across a high-volume editorial site, ensuring SEO alignment and brand consistency at every stage of production. Led content pruning and redirect projects to improve site health and search visibility, and collaborated with editorial and SEO teams to streamline workflows and content operations.
TRAVELLOCAL
Destination features & SEO collection pages
- North vs South: Which Island to Choose for Your New Zealand Adventure
- Dream Vacation in South Africa: Tips for the Ultimate Experience
- A Beginner’s Guide to Latvia
- Cultural Guide to Scotland
- The World’s Best Destinations for Slow Travel
FAQ page optimization
Only In Your State
Editor — local U.S. travel & discovery editorial
Fact-checking, headline refreshes, and evergreen updates across published destination articles for a nationwide travel/discovery site (a Launch Potato brand).
ALSO PUBLISHED IN
HOTELSCOMBINED
Long-form destination guides — owned by KAYAK
- The Ultimate Portugal Road Trip Itinerary & Guide
- Best of Alaska – What to See & Do in the Last Frontier
- Where to Stay in Orlando: Popular Theme Park & Attraction Guide
- Iconic Australian Road Trips – Top Experiences & Hotels
View all HotelsCombined work →
WANDERING WHEATLEYS
View all Wandering Wheatleys work →